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International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.
Tipo de material:
TextoEditor: Thousand Oaks : Sage, c2007Descripción: xiii, 304 páginas : ilustraciones, mapaTipo de contenido: - texto
- no mediado
- volumen
- 1412914140
- 9781412914147
- 659.2 C978i 2007
Contenidos:
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 659.2 C978i 2007 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002307522 |
Total de reservas: 0
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Incluye bibliografía (p. 265-281).
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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