Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- no mediado
- volumen
- 0750683864
- 9780750683869
- 658.802 M135mb 2007
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
---|---|---|---|---|---|---|---|---|---|
Libro | Biblioteca Central | Colección General | 658.802 M135mb 2007 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002302929 |
Previous ed.: 2002.
Incluye bibliografía.
Understanding the marketing process -- The marketing planning process: 1. the main steps -- The marketing planning process: 2. removing the myths -- Completing the marketing audit: 1. the customer and market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan: 2. the sales plan -- The pricing plan -- The distribution plan and customer service plan -- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system.
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