Detalles MARC
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
04339cam^a2200385^a^4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
UDM01000134866 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| campo de control |
UDM |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| campo de control |
20210531132929.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
110128s2010^^^^maua^^^^^f^^^^001^0^eng^^ |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
159253547X |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9781592535477 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador/agencia de origen |
DLC |
| Centro/agencia transcriptor |
DLC |
| Centro/agencia modificador |
BTCTA |
| -- |
UKM |
| -- |
C#P |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
WKM |
| -- |
EDK |
| -- |
UN@ |
| 082 04 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Número de clasificación |
741.6 |
| Número de documento/Ítem |
S187d 2010 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| 9 (RLIN) |
138650 |
| Nombre de persona |
Samara, Timothy, |
| Término indicativo de función/relación |
autor |
| 245 14 - MENCIÓN DE TÍTULO |
|---|
| Título |
The designer´s graphic stew : |
| Resto del título |
visual ingredients, techniques, and layout recipes for graphic designers / |
| Mención de responsabilidad, etc. |
Timothy Samara. |
| 264 31 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
|---|
| Producción, publicación, distribución, fabricación y copyright |
Beverly, Mass. : |
| Nombre del de productor, editor, distribuidor, fabricante |
Rockport Publishers, |
| Fecha de producción, publicación, distribución, fabricación o copyright |
c2010. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
247 páginas : |
| Otras características físicas |
ilustraciones |
| 336 ## - TIPO DE CONTENIDO |
|---|
| Término de tipo de contenido |
texto |
| Código de tipo de contenido |
txt |
| Fuente |
rdacontent |
| 337 ## - TIPO DE MEDIO |
|---|
| Nombre/término del tipo de medio |
no mediado |
| Código del tipo de medio |
n |
| Fuente |
rdamedia |
| 338 ## - TIPO DE SOPORTE |
|---|
| Nombre/término del tipo de soporte |
volumen |
| Código del tipo de soporte |
nc |
| Fuente |
rdacarrier |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Introduction: Designer as chef -- How to use this book -- Basic Techniques -- Preliminary prep -- Basics of building a strong composition -- Defining clear visual hierarchy -- Symmetry and asymmetry -- Working with imagery -- Using abstract form -- Creating visually dynamic color relationships -- Using color to enhance messaging -- Exploiting color to enhance hierarchy -- Limiting (and maximizing) the palette -- Quick, easy coding strategies -- Choosing and combining typefaces -- Creating visual dialogue between type and imagery -- Crafting reader-friendly (and beautiful!) text -- Effectively using a column grid -- Graphic Ingredients -- Pictorial staples: icons, abstract forms, patterns, and varied image treatments -- Chromatic flavors: color palettes organized visually and by concept -- Typographic confections: typeface combinations, treatments, and embellishments -- Spatial presentations: grid structures, cropping strategies, and proportion concepts -- Project Recipes -- Appetizers and takeout: cover designs, image-based advertisements, and website home pages -- First courses: simple editorial spreads, posters and advertising campaigns, and retail storefront display -- Large plate and entrees: packaging systems, content-rich websites, and extended publication formats -- Dessert tray: a selection of purely typographic solutions. |
| 520 3# - SUMARIO, ETC. |
|---|
| Sumario, etc. |
From the Publisher: Under the witty and metaphorical guise of a high-end cookbook, the author provides visual ´ingredients,´ such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These ingredients are shown in use through a ´recipe´ format to accomplish strategies such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients are coded and cross-referenced among categories for mix and matching purposes as well as demonstrating varied alternate combinations to achieving different approaches to strategies. Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York´s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York´s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn. |
| 650 14 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| 9 (RLIN) |
1654 |
| Término de materia o nombre geográfico como elemento de entrada |
Artes gráficas. |
| 650 14 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| 9 (RLIN) |
6012 |
| Término de materia o nombre geográfico como elemento de entrada |
Publicidad comercial artística. |
| 942 ## - ELEMENTOS DE PUNTO DE ACCESO ADICIONAL (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Dewey Decimal Classification |
| Tipo de ítem Koha |
Libro |
| 991 ## - Datos 991 |
|---|
| Comité Biblio |
C0 |
| Solicitante |
UN@ |
| 991 ## - Datos 991 |
|---|
| Comité Biblio |
DIS |
| 997 ## - Datos de creación Aleph |
|---|
| Clave catalogador |
HZ |
| Año |
00 |
| Fecha |
20140722 |
| Base Aleph |
UDM01 |
| Hora |
1026 |
| 998 ## - Fecha de modificacion Aleph |
|---|
| Catalogador |
BATCH-UPD |
| Año |
00 |
| Fecha |
20150317 |
| Base de datos Aleph |
UDM01 |
| Hora |
2217 |
| 900 ## - COMITE BIBLOS |
|---|
| Comité |
Diseño |
| 900 ## - COMITE BIBLOS |
|---|
| Comité |
Diseño Textil y de Modas |
| 900 ## - COMITE BIBLOS |
|---|
| Comité |
Administración y Proyectos |
| 900 ## - COMITE BIBLOS |
|---|
| Comité |
Tecnologías Computacionales |