Detalles MARC
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| campo de control de longitud fija |
08801cam^a2200553^a^4500 |
| 001 - NÚMERO DE CONTROL |
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UDM01000120430 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
UDM |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20210531212026.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
080813s2006^^^^enka^^^^^b^^^^001^0^eng^d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
1844801322 |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781844801329 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
CPV |
| Centro/agencia transcriptor |
CPV |
| Centro/agencia modificador |
BAKER |
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YDXCP |
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BTCTA |
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NLGGC |
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TWT |
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CRH |
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OCLCG |
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UN@ |
| 082 04 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
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| Número de clasificación |
658.848 |
| Número de documento/Ítem |
M952i 2006 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| 9 (RLIN) |
250849 |
| Nombre de persona |
Mühlbacher, Hans, |
| Fechas asociadas al nombre |
1949- , |
| Término indicativo de función/relación |
autor |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
International marketing : |
| Resto del título |
a global perspective / |
| Mención de responsabilidad, etc. |
Hans Mühlbacher, Helmuth Leihs, Lee Dahringer. |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
3rd ed. |
| 264 31 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
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| Producción, publicación, distribución, fabricación y copyright |
London : |
| Nombre del de productor, editor, distribuidor, fabricante |
Thomson Learning, |
| Fecha de producción, publicación, distribución, fabricación o copyright |
c2006. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xxvi, 737 páginas : |
| Otras características físicas |
ilustraciones a color |
| 336 ## - TIPO DE CONTENIDO |
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| Término de tipo de contenido |
texto |
| Código de tipo de contenido |
txt |
| Fuente |
rdacontent |
| 337 ## - TIPO DE MEDIO |
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| Nombre/término del tipo de medio |
no mediado |
| Código del tipo de medio |
n |
| Fuente |
rdamedia |
| 338 ## - TIPO DE SOPORTE |
|---|
| Nombre/término del tipo de soporte |
volumen |
| Código del tipo de soporte |
nc |
| Fuente |
rdacarrier |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Incluye bibliografía. |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
13. International sales management -- Learning objectives -- Chapter outline -- International marketing spotlight : in a global arena, executives need cross-cultural skills -- International sales management decisions -- International sales policy -- International personal selling -- After-sales activities -- Managing the international salesforce -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 14. International marketing logistics -- Learning objectives -- Chapter outline -- International marketing spotlight : international marketing logistics networks -- International marketing logistics -- International marketing logistics policy -- Operative marketing logistics decisions -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Incoterms 2000 -- |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
15. International market communication -- Learning objectives -- Chapter outline -- International marketing spotlight : Häagen-Dazs -- International market communication -- Integrated market communication -- Advertising -- Stakeholder relations -- Sales promotion -- Sponsoring -- Direct market communication -- Impact on marketing mix -- Summary -- Discussion questions -- Useful Internet links -- Additional readings -- 16. International pricing decisions -- Learning objectives -- Chapter outline -- International marketing spotlight : are international prices beyond corporate control? -- International pricing decisions -- International pricing policy -- Factors influencing price setting -- Payment terms -- Managing financial risks -- Countertrade -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 17. International marketing plan -- Learning objectives -- Chapter outline -- International marketing spotlight : a bumpy ride -- International business plan -- International marketing strategy -- International marketing plan -- International marketing planning manual -- Summary -- Discussion questions -- Additional readings -- Useful Internet links. |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
4. Potential market assessment : political and legal environment -- Learning objectives -- Chapter outline -- International marketing spotlight : competing on legal grounds -- Analyzing the political and legal environment -- Political system -- Major political objectives -- International trade policy -- Legal environment -- ´Managing´ the political and legal environment -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. International treaties and conventions dealing with property rights -- 5. Potential market assessment : cultural environment -- Learning objectives -- Chapter outline -- International marketing spotlight : generation slump -- Influence of culture on international marketing -- A definition of culture -- Analyzing the cultural environment -- ´Managing´ the cultural environment -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
6. Operating environment assessment : firm´s competitive position -- Learning objectives -- Chapter outline -- International marketing spotlight : Grohe Water Technology -- Assessing the competitive position -- Success factors in international marketing -- Competitor analysis -- Determination of distinctive capabilities -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 7. International marketing intelligence -- Learning objectives -- Chapter outline -- International marketing spotlight : Yahoo! -- The intelligence system -- International market research process -- Defining the research problem -- Assessing information needs and availability -- Designing and conducting research -- Interpreting and presenting results -- Organizing for marketing research -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. The ICC/ESOMAR International Code of Marketing and Social Research Practice -- |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
pt. I. Strategic analysis -- 1. Challenge of globalization -- Learning objectives -- Chapter outline -- International marketing spotlight : Red Bull -- Globalization of trade -- Driving forces of international business -- Business response to the challenge -- International marketing -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 2. Potential market assessment : determination of attractive markets -- Learning objectives -- Chapter outline -- International marketing spotlight : RSB-Roundtech -- Process of potential market assessment -- Assessment of country markets -- Determination of attractive country markets -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 3. Potential market assessment : economic environment -- Learning objectives -- Chapter outline -- International marketing spotlight : Karmet Steel -- Assessing the economic environment -- Bases of economic wealth -- Economic wealth indicators -- Economic viability profiles -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Development banks and funds -- |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
pt. II. Basic strategic decisions -- 8. Intended strategic position -- Learning objectives -- Chapter outline -- International marketing spotlight : Nestlé refines its strategic position -- Intended global strategic position -- Success patterns of the organization -- Major objectives and priorities -- International branding -- Served markets -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 9. Rules of business behavior -- Learning objectives -- Chapter outline -- International marketing spotlight : the Gore philosophy -- Rules of business behavior -- Leadership -- Organizational control -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 10. Resource allocation -- Learning objectives -- Chapter outline -- International marketing spotlight : Trumpf Maschinenbau -- Resource allocation -- International expansion -- Determination of local market-entry strategy -- Organization -- Control of effectiveness -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
pt. III. Building and sustaining the intended global position -- 11. International product management -- Learning objectives -- Chapter outline -- International marketing spotlight : Avent : Rolls-Royce of baby products -- International product decisions -- The total product -- International customers -- International product policy -- International product portfolio management -- Product brand management -- Product quality management -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Involving consumers via the Internet -- 12. International distribution management -- Learning objectives -- Chapter outline -- International marketing spotlight : make your dealers your partners -- International distribution decisions -- International distribution policy -- Alternative distribution systems -- International channel evaluation -- Channel member selection -- Managing channel relationships -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- |
| 650 14 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| 9 (RLIN) |
5920 |
| Término de materia o nombre geográfico como elemento de entrada |
Mercado de exportación |
| Subdivisión general |
Administración. |
| 700 1# - PUNTO DE ACCESO ADICIONAL--NOMBRE DE PERSONA |
|---|
| 9 (RLIN) |
192902 |
| Nombre de persona |
Dahringer, Lee. |
| Término indicativo de función/relación |
autor |
| 700 1# - PUNTO DE ACCESO ADICIONAL--NOMBRE DE PERSONA |
|---|
| 9 (RLIN) |
234278 |
| Nombre de persona |
Leihs, Helmuth. |
| Término indicativo de función/relación |
autor |
| 942 ## - ELEMENTOS DE PUNTO DE ACCESO ADICIONAL (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Dewey Decimal Classification |
| Tipo de ítem Koha |
Libro |
| 991 ## - Datos 991 |
|---|
| Comité Biblio |
C0 |
| Solicitante |
UN@ |
| 991 ## - Datos 991 |
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| Comité Biblio |
MER |
| 997 ## - Datos de creación Aleph |
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| Clave catalogador |
HZ |
| Año |
00 |
| Fecha |
20140722 |
| Base Aleph |
UDM01 |
| Hora |
1024 |
| 998 ## - Fecha de modificacion Aleph |
|---|
| Catalogador |
BATCH |
| Año |
00 |
| Fecha |
20140911 |
| Base de datos Aleph |
UDM01 |
| Hora |
0521 |
| 900 ## - COMITE BIBLOS |
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| Comité |
Administración |
| 900 ## - COMITE BIBLOS |
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| Comité |
Logistica y Manufactura |
| 900 ## - COMITE BIBLOS |
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| Comité |
Economía |
| 900 ## - COMITE BIBLOS |
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| Comité |
Sistemas y Calidad |
| 900 ## - COMITE BIBLOS |
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| Comité |
Psicología |
| 900 ## - COMITE BIBLOS |
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| Comité |
Administración y Proyectos |
| 900 ## - COMITE BIBLOS |
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| Comité |
Diseño Industrial |
| 900 ## - COMITE BIBLOS |
|---|
| Comité |
Ciencias de la información |
| 900 ## - COMITE BIBLOS |
|---|
| Comité |
Tecnologías Computacionales |
| 900 ## - COMITE BIBLOS |
|---|
| Comité |
Contabilidad |