The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L´usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d´information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004 /
The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L´usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d´information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004 /
edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard.
- xvi, 385 páginas : ilustraciones, tablas, charts.
- IFLA publications, 117 0344-6891 ; .
International conference proceedings of a conference organized by the Management and Marketing Section of IFLA.
Incluye bibliografía.
7 Portuguese, 6 English, 6 French, 3 Spanish contributions; preface and summaries in Portuguese, English, French, and Spanish.
Issued by the International Federation of Library Associations and Institutions, The Hague, The Netherlands.
3598218451
Bibliotecas.--Relaciones públicas--Congresos, conferencias, etc.
Relaciones con los clientes.--Administración--Congresos, conferencias, etc.
Servicios de información.--Mercadeo--Congresos, conferencias, etc.
021.2 / V819 2005
International conference proceedings of a conference organized by the Management and Marketing Section of IFLA.
Incluye bibliografía.
7 Portuguese, 6 English, 6 French, 3 Spanish contributions; preface and summaries in Portuguese, English, French, and Spanish.
Issued by the International Federation of Library Associations and Institutions, The Hague, The Netherlands.
3598218451
Bibliotecas.--Relaciones públicas--Congresos, conferencias, etc.
Relaciones con los clientes.--Administración--Congresos, conferencias, etc.
Servicios de información.--Mercadeo--Congresos, conferencias, etc.
021.2 / V819 2005