The strategy and tactics of pricing : a guide to growing more profitably /

Nagle, Thomas T., 1951- ,

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. - 4th ed. - xv, 349 páginas : ilustraciones

Incluye bibliografía.

0131856774


Mercadeo--Toma de decisiones.
Precios.

658.816 / N149s 2006

Con tecnología Koha