Can´t buy my love : how advertising changes the way we think and feel /
Kilbourne, Jean,
Can´t buy my love : how advertising changes the way we think and feel / Jean Kilbourne. - 366 páginas : ilustraciones
Publicado previamente como: Deadly persuasion.
Incluye bibliografía (p. 333-349)
Introduction : ´A girl of many parts´ : the making of an activist -- ´Buy this 24-year-old and get all his friends absolutely free´ : we are the product -- ´In your face--all over the place!´ : advertising is our environment -- ´Bath tissue is like marriage´ : the corruption of relationships -- ´Can an engine pump the valves in your heart?´ : crazy for cars -- ´Please, please, you´re driving me wild´ : falling in love with food -- ´The more you subtract, the more you add´ : cutting girls down to size --´Forget the rules! enjoy the wine´ : alcohol and rebellion -- ´What you´re looking for´ : rage and rebellion in cigarette advertising -- ´The dream begins as soon as you open the door´ : advertising an addictive mind-set -- ´In life there are many loves, but only one grande passion´ : addiction as a relationship -- ´You talkin´ to me?´ : advertising and disconnection -- ´Two ways a woman can get hurt´ : advertising and violence -- ´Relax, and enjoy the revolution´ : redefining rebellion.
0684866005
Comportamiento del consumidor.
Consumidores.
Publicidad.
658.834 / K48c 1999
Can´t buy my love : how advertising changes the way we think and feel / Jean Kilbourne. - 366 páginas : ilustraciones
Publicado previamente como: Deadly persuasion.
Incluye bibliografía (p. 333-349)
Introduction : ´A girl of many parts´ : the making of an activist -- ´Buy this 24-year-old and get all his friends absolutely free´ : we are the product -- ´In your face--all over the place!´ : advertising is our environment -- ´Bath tissue is like marriage´ : the corruption of relationships -- ´Can an engine pump the valves in your heart?´ : crazy for cars -- ´Please, please, you´re driving me wild´ : falling in love with food -- ´The more you subtract, the more you add´ : cutting girls down to size --´Forget the rules! enjoy the wine´ : alcohol and rebellion -- ´What you´re looking for´ : rage and rebellion in cigarette advertising -- ´The dream begins as soon as you open the door´ : advertising an addictive mind-set -- ´In life there are many loves, but only one grande passion´ : addiction as a relationship -- ´You talkin´ to me?´ : advertising and disconnection -- ´Two ways a woman can get hurt´ : advertising and violence -- ´Relax, and enjoy the revolution´ : redefining rebellion.
0684866005
Comportamiento del consumidor.
Consumidores.
Publicidad.
658.834 / K48c 1999