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Neuendorf, Kimberly A,

The content analysis guidebook / Kimberly A. Neuendorf. - xviii, 301 páginas : ilustraciones

Incluye bibliografía (p. 247-282).

Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts.

ISBN: 0761919775 0761919783

Subjects--Topical Terms:
Análisis de contenido (Comunicación).
Sociología--Investigaciones--Metodología.

Dewey Class. No.: 301.01 / N481c 2002