Methods beyond interviewing in qualitative market research /

Desai, Philly,

Methods beyond interviewing in qualitative market research / Philly Desai. - xv, 136 páginas - Qualitative market research ; 3 .

Incluye bibliografía (p. [128]-133).

0761972722


Mercadeo--Investigaciones.

658.84 / D441m 2002

Con tecnología Koha