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Business marketing : connecting strategy, relationships, and learning /

Dwyer, F. Robert,

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. - xxix, 670 páginas : ilustraciones - The Irwin/McGraw-Hill series in marketing. .

Incluye bibliografía.

ISBN: 0256221332

Subjects--Topical Terms:
Mercadeo.

Dewey Class. No.: 658.8 / D993b 1999

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