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Marketing research /

Aaker, David Allen, 1938- ,

Marketing research / by David A. Aaker, V. Kumar and George S. Day. - 7th ed. - 751 páginas

ISBN: 0471363405

Subjects--Topical Terms:
Mercadeo--Investigaciones.

Dewey Class. No.: 658.83 / A111m 2001

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