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The successful marketing plan : a disciplined and comprehensive approach /

Hiebing, Roman G,

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - 2nd ed. - xxxiv, 510 páginas : ilustraciones

ISBN: 0844232033

Subjects--Topical Terms:
Mercadeo.

Dewey Class. No.: 658.802 / H633s 1997

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