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Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big /

Hill, Sam,

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big / Sam Hill and Glenn Rifkin. - xvi, 277 páginas

ISBN: 0887309054

Subjects--Topical Terms:
Administración de mercadeo.
Mercadeo--Investigaciones.

Dewey Class. No.: 658.8 / H648r 1999

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