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Larréché, Jean Claude,

MARKSTRAT : a marketing strategy game : participant´s manual / Jean-Claude Larréché, Hubert Gatignon ; [ill., by Rogondino Associates]. - 60, [62] páginas : ilustraciones - The Scientific Press business & economics series. .

ISBN: 0894260359

Subjects--Topical Terms:
Administración.
Análisis de mercadeo.

Dewey Class. No.: 658.8 / L333m 1977