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The marketing strategy portfolio. - 2 volumen

v. 1. A resource guide: shaping strategy and tactics for the new marketing realities of the 1990s. -- v. 2. A special study: strategic marketing for service industries in the 1990s.

Subjects--Topical Terms:
Mercadeo.
Planificación estratégica.

Dewey Class. No.: 658.802 / M345 199-