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Flashman, Gay,

Powerful B2B content : using brand journalism to create compelling and authentic storytelling / Gay Flashman. - 1 recurso en línea : (xx, 228 páginas )

Incluye bibliografía e índice..

ISBN: 1789661005 9781789661002

LCCN: 2019047563

Subjects--Topical Terms:
Industrial marketing.
Branding (Marketing)
Storytelling.
Marketing industriel.
Strategie de marque.
Art de conter.
branding.
Sales & marketing.
Public relations.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Marketing / Direct.
Branding (Marketing)
Industrial marketing
Storytelling
Sales and marketing.
Public relations.
Business and Management.