Vista normal Vista MARC Vista ISBD

Moilanen, Teemu.

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto. - 1st ed. 2009. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - 1 recurso en línea : (213 p.)

Includes bibliographical references (p. 189-196) and index.


English.

ISBN: 1282050524 9781282050525 9786612050527 6612050527 0230584594 9780230584594

Standard No.: 10.1057/9780230584594 doi

Subjects--Topical Terms:
Place marketing.
City promotion.
Villes--Marketing.