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Customer Engagement Marketing / edited by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling. - 1st ed. 2018. - 1 recurso en línea : (XVIII, 328 p. 21 illus., 7 illus. in color.)

Includes bibliographical references at the end of each chapters and index.

ISBN: 9783319619859 3319619853

Standard No.: 10.1007/978-3-319-61985-9 doi

Subjects--Topical Terms:
Customer relations--Management.
Communication in organizations.
Marketing research.
Business intelligence.
Customer Relationship Management.
Corporate Communication.
Market Research and Competitive Intelligence.
Communication dans les organisations.
Marketing--Recherche.