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Making niche marketing work; how to grow bigger by acting smaller /

Linneman, Robert E,

Making niche marketing work; how to grow bigger by acting smaller / by Robert E. Linneman and John L. Stanton - 260 páginas

ISBN: 0070379718

Subjects--Topical Terms:
Mercadeo--Investigaciones.
Mercadeo.
Segmentación del mercado.

Dewey Class. No.: 658.802 / L758m 1992

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