Media planning & buying in the 21st century /
Geskey, Ronald D.,
Media planning & buying in the 21st century / Media planning and buying in the 21st century Media planning and buying in the twenty-first century Ronald D. Geskey, Sr. - Fourth edition. - v, 637 páginas : ilustraciones ; 23 cm
Incluye bibliografía e índice.
9781537438269 1537438263
Mercadeo.
Medios de comunicación de masas.
659.111 / G389m 2017
Media planning & buying in the 21st century / Media planning and buying in the 21st century Media planning and buying in the twenty-first century Ronald D. Geskey, Sr. - Fourth edition. - v, 637 páginas : ilustraciones ; 23 cm
Incluye bibliografía e índice.
9781537438269 1537438263
Mercadeo.
Medios de comunicación de masas.
659.111 / G389m 2017