Vista normal Vista MARC Vista ISBD

Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. - 1 recurso en línea (xvi, 1273 páginas) : ilustraciones. - Marketing and consumer psychology series . - Marketing and consumer psychology series. .

Incluye bibliografía e índice.

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

ISBN: 9781315648361

Standard No.: 9786611372248

Source: 137224 MIL

LCCN: 2007017528

Subjects--Topical Terms:
Comportamiento del consumidor.
Toma de decisiones.
Libro electrónico

Dewey Class. No.: 658.8342 / H111 2008