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Hollensen, Svend,

Social media marketing : a practitioner guide / Svend Hollensen, Philip Kotler, Marc Oliver Opresnik. - Second edition. - 198 páginas. - Opresnik Management Guides ; Book 2. . - Opresnik Management Guides, Book 2. .

Incluye bibliografía

Social media marketing planning -- Digital marketing research -- Fundamentals of social media marketing -- Digital and social media marketing tools and platforms -- Social media marketing controlling.

ISBN: 1521023344 1549540408 9781521023341 9781549540400

Subjects--Topical Terms:
Medios de comunicación de masas.
Mercadeo por internet.

Dewey Class. No.: 658.9 / H737s 2017