Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Bearden, William O., 1945- ,

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. - Third edition. - xiv,603 páginas.

Incluye índice.

1412980186 9781412980180


Consumidores.
Mercadeo.

658.83 / B368h 2011

Con tecnología Koha