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Qualitative methods for consumer research : the value of the qualitative approach in theory and practice /

Qualitative methods for consumer research : the value of the qualitative approach in theory and practice / editado por Thomas Bjørner. - 300 páginas ; 25 cm.

ISBN: 8741258533 9788741258539

Subjects--Topical Terms:
Consumidores--Investigaciones.
Consumidores--Estados Unidos.

Dewey Class. No.: 658.834 / Q14 2015

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