Copywriting : successful writing for design, advertising, and marketing /
Shaw, Mark, 1965-,
Copywriting : successful writing for design, advertising, and marketing / Mark Shaw. - Second edition. - 240 páginas : ilustraciones ; 25 cm.
Incluye bibliografía.
Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary.
1780670001 9781780670003 9781780670003
Mercadeo.
Publicidad.
659.132 / S534c 2012
Copywriting : successful writing for design, advertising, and marketing / Mark Shaw. - Second edition. - 240 páginas : ilustraciones ; 25 cm.
Incluye bibliografía.
Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary.
1780670001 9781780670003 9781780670003
Mercadeo.
Publicidad.
659.132 / S534c 2012