Social media marketing : a strategic approach /
Barker, Melissa S,
Social media marketing : a strategic approach / Melissa S. Barker y algunos otros. - International ed. - xv, 380 páginas : ilustraciones color.
Incluye bibliografía.
1. Why Social Media? -- 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinarw -- 7. Publishing Articles, White Papers and E-Books -- 8. Sharing Videos -- 9. Sharing Photos and Images -- 10. Social Networks -- 11. Microblogging -- 12. Discussion Boards, Social News Sites, and Q & A Sites -- 13. Mobile Computing & Location Marketing -- 14. Social Media Monitoring Tools -- 15. Social Media Marketing Plan -- Appendix: Sample Social Media Marketing Plan.
1133589278 9781133589273
Comportamiento del consumidor.
Mercadeo.
658.872 / B255s 2013
Social media marketing : a strategic approach / Melissa S. Barker y algunos otros. - International ed. - xv, 380 páginas : ilustraciones color.
Incluye bibliografía.
1. Why Social Media? -- 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinarw -- 7. Publishing Articles, White Papers and E-Books -- 8. Sharing Videos -- 9. Sharing Photos and Images -- 10. Social Networks -- 11. Microblogging -- 12. Discussion Boards, Social News Sites, and Q & A Sites -- 13. Mobile Computing & Location Marketing -- 14. Social Media Monitoring Tools -- 15. Social Media Marketing Plan -- Appendix: Sample Social Media Marketing Plan.
1133589278 9781133589273
Comportamiento del consumidor.
Mercadeo.
658.872 / B255s 2013