Consumer behavior : buying, having, and being /

Solomon, Michael R,

Consumer behavior : buying, having, and being / Michael R. Solomon. - Eleventh edition. - xxii, 582 páginas.

Previous edition: Boston, Mass.: Pearson, 2013.

0133450899 9780133450897


Comportamiento del consumidor.

658.8342 / S689c 2015

Con tecnología Koha