Essentials of marketing : a marketing strategy planning approach /

Perreault, William D,

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. - 14th Edition. - xliii, 717 páginas ; 28 cm.

0077861043 9780077861049


Mercadeo.

658.8 / P455e 2015

Con tecnología Koha