Marketing metrics : the definitive guide to measuring marketing performance /
Marketing metrics : the definitive guide to measuring marketing performance /
Paul W. Farris ... [et al.].
- 2nd ed.
- xv, 414 páginas : ilustraciones ; 24 cm.
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
0137058292 9780137058297
Mercadeo--Investigaciones--Modelos matemáticos.
Mercadeo--Investigaciones.
L. M. 240 / 2010
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
0137058292 9780137058297
Mercadeo--Investigaciones--Modelos matemáticos.
Mercadeo--Investigaciones.
L. M. 240 / 2010