Thoughts on design /
Rand, Paul, 1914-1996,
Thoughts on design / Paul Rand. - 95 páginas.
´Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970.´
The beautiful and the useful -- The designer´s problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
9780811875448
Diseño.
Publicidad comercial artística.
745.4 / R186t 2014
Thoughts on design / Paul Rand. - 95 páginas.
´Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970.´
The beautiful and the useful -- The designer´s problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
9780811875448
Diseño.
Publicidad comercial artística.
745.4 / R186t 2014