Vista normal Vista MARC Vista ISBD

Global perspectives on shopper marketing : best-in-class histories from around the world / editor, Peter Breen ; contributing writers, Betsy Spethmann, Alan Urbanski. - 109 páginas : ilustraciones a color

´Made posible by Coca Cola, Geometry global, Unilever´--Cubierta.

ISBN: 9781467586559

Subjects--Topical Terms:
Comportamiento del consumidor.
Mercadeo.

Dewey Class. No.: 658.8342 / G562a 2013