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Rogers, Tony, 1945- ,

Conferences and conventions : a global industry / Tony Rogers. - 3rd ed. - xvi, 422 páginas : ilustraciones - Events management series .

Incluye bibliografía.

1. A global industry -- 2. The structure of the conference industry -- 3. The economics of conferences and conventions -- 4. Conference industry marketing activity -- 5. Conference management : an organizer´s perspective -- 6. Conference management : a venue perspective -- 7. A people industry -- 8. Leading industry organizations -- 9. The future of the conference industry -- Case studies

ISBN: 0415526698 9780415526692

Subjects--Topical Terms:
Congresos y conferencias.--Administración.
Congresos y conferencias.--Aspectos económicos.

Dewey Class. No.: 060 / R729c 2012