Marketing in food, hospitality, tourism and events : a critical approach /
Tresidder, Richard,
Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Craig Hirst. - vii, 224 páginas : ilustraciones.
Incluye bibliografía (páginas 203-222).
1. Introduction -- 2. Putting the experiences in experiences marketing -- 3. Perspectives of marketing -- 4. Consumer resources and THEF experiences -- 5. Consumption and the consumer -- 6. Habitus, distinction, identity and cultural capital -- 7. Interpreting marketing -- 8. The semiotics of experience -- 9. Ethics, sustainable marketing and the green consumer -- 10. Conclusion: a manifesto for critical marketing in THEF.
1906884528 9781906884529
Hostelería--Mercadeo.
Turismo--Mercadeo.
647.0688 / T798m 2012
Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Craig Hirst. - vii, 224 páginas : ilustraciones.
Incluye bibliografía (páginas 203-222).
1. Introduction -- 2. Putting the experiences in experiences marketing -- 3. Perspectives of marketing -- 4. Consumer resources and THEF experiences -- 5. Consumption and the consumer -- 6. Habitus, distinction, identity and cultural capital -- 7. Interpreting marketing -- 8. The semiotics of experience -- 9. Ethics, sustainable marketing and the green consumer -- 10. Conclusion: a manifesto for critical marketing in THEF.
1906884528 9781906884529
Hostelería--Mercadeo.
Turismo--Mercadeo.
647.0688 / T798m 2012