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Etzel, Michael J,

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 12th ed. - 1 volumen (paginación varia) : ilustraciones a color ; 28 cm. - The McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .

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ISBN: 0073660310 9780073660318

Subjects--Topical Terms:
Mercadeo.

Dewey Class. No.: 658.8 / E85m 2001