Brand communities for fast moving consumer goods : an empirical study of members´ behavior and the economic relevance for the marketer /
Meister, Sandra,
Brand communities for fast moving consumer goods : an empirical study of members´ behavior and the economic relevance for the marketer / Sandra Meister ; foreword by Claudia Fantapié Altobelli. - xxiii, 292 páginas : ilustraciones ; 21 cm.
Incluye bibliografía (p. 271-292).
3834940542 9783834940544
Comportamiento del consumidor.
Mercadeo.--Innovaciones tecnológicas.
658.8343 / M515b 2012
Brand communities for fast moving consumer goods : an empirical study of members´ behavior and the economic relevance for the marketer / Sandra Meister ; foreword by Claudia Fantapié Altobelli. - xxiii, 292 páginas : ilustraciones ; 21 cm.
Incluye bibliografía (p. 271-292).
3834940542 9783834940544
Comportamiento del consumidor.
Mercadeo.--Innovaciones tecnológicas.
658.8343 / M515b 2012