The psychology of advertising /
Fennis, Bob Michaël, 1968-,
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. - xi, 329 páginas : ilustraciones ; 26 cm.
Incluye bibliografía.
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
0415442737 9780415442732
Consumidores.--Actitudes.
Publicidad--Aspectos psicológicos.
659.1019 / F337p 2010
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. - xi, 329 páginas : ilustraciones ; 26 cm.
Incluye bibliografía.
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
0415442737 9780415442732
Consumidores.--Actitudes.
Publicidad--Aspectos psicológicos.
659.1019 / F337p 2010