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White, Margaret Alice,

The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton. - Student ed. - xxiii, 404 páginas : ilustraciones ; 24 cm.

Incluye bibliografía.

Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.

ISBN: 0324144970 9780324144970

Subjects--Topical Terms:
Industria de alta tecnología.
Innovaciones tecnológicas--Administración.
Productos nuevos--Administración.

Dewey Class. No.: 658.514 / W586m 2007