Bricks matter : the role of supply chains in building market-driven differentiation /
Cecere, Lora M,
Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase, Jr. - xvi, 303 páginas : ilustraciones ; 24 cm. - Wiley & SAS business series . - Wiley and SAS business series. .
Incluye bibliografía.
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
1118218310 9781118218310
Logística de los negocios.
658.7 / C387b 2013
Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase, Jr. - xvi, 303 páginas : ilustraciones ; 24 cm. - Wiley & SAS business series . - Wiley and SAS business series. .
Incluye bibliografía.
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
1118218310 9781118218310
Logística de los negocios.
658.7 / C387b 2013