India´s store wars : retail revolution and the battle for the next 500 million shoppers /
Hiscock, Geoff,
India´s store wars : retail revolution and the battle for the next 500 million shoppers / Geoff Hiscock. - x, 208 páginas ; 23 cm.
Incluye bibliografía (p. 195-200).
The golden bird -- What do consumers want? -- The incumbents : Biyani, Raheja, Goenka -- Newcomers : Bharti´s way with Wal-Mart -- Old houses, new ambitions : Tata and Birla -- Shock of the new : muscling up in the regions -- Meet you at the mall -- The rural scenc : is there life beyond the metros? -- Supply chain dilemma : horn please, OK? -- The search for talent -- Scanning a new horizon.
0470823518 9780470823514
Comercio minorista.--Aspectos económicos--India.
Comercio minorista.--India.
Comportamiento del consumidor.--India.
India.--Condiciones económicas--Siglo XXI.
381.10954 / H673i 2008
India´s store wars : retail revolution and the battle for the next 500 million shoppers / Geoff Hiscock. - x, 208 páginas ; 23 cm.
Incluye bibliografía (p. 195-200).
The golden bird -- What do consumers want? -- The incumbents : Biyani, Raheja, Goenka -- Newcomers : Bharti´s way with Wal-Mart -- Old houses, new ambitions : Tata and Birla -- Shock of the new : muscling up in the regions -- Meet you at the mall -- The rural scenc : is there life beyond the metros? -- Supply chain dilemma : horn please, OK? -- The search for talent -- Scanning a new horizon.
0470823518 9780470823514
Comercio minorista.--Aspectos económicos--India.
Comercio minorista.--India.
Comportamiento del consumidor.--India.
India.--Condiciones económicas--Siglo XXI.
381.10954 / H673i 2008