Business model generation : a handbook for visionaries, game changers, and challengers /
Osterwalder, Alexander,
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - 278 páginas : ilustraciones (algunas a color) ; 19 x 25 cm.
Disponible también en línea.
Incluye bibliografía.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Ofrece herramientas y técnicas para entender sistemáticamente, diseñar e implementar nuevos modelos de negocio y renovar y reelaborar los viejos modelos.
0470876417 9780470876411
Nuevas empresas.
Planificación de negocios.
Planificación estratégica.
658.4012 / O85b 2010
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - 278 páginas : ilustraciones (algunas a color) ; 19 x 25 cm.
Disponible también en línea.
Incluye bibliografía.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Ofrece herramientas y técnicas para entender sistemáticamente, diseñar e implementar nuevos modelos de negocio y renovar y reelaborar los viejos modelos.
0470876417 9780470876411
Nuevas empresas.
Planificación de negocios.
Planificación estratégica.
658.4012 / O85b 2010