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Hartwell, Margaret Pott,

Archetypes in branding : a toolkit for creatives and strategists / Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates & Max Spector, art director. - 120 páginas : ilustraciones (principalmente a color) ; 28 cm. + 60 cards in an envelope.

ISBN: 1440308187 9781440308185

Subjects--Topical Terms:
Arquetipo (Psicología)
Productos nuevos--Mercadeo.
Publicidad comercial artística.

Dewey Class. No.: 741.6 / H337a 2012