Stop, think, go, do : how typography & graphic design influence behavior /
Heller, Steven, 1949- ,
Stop, think, go, do : how typography & graphic design influence behavior / How typography and graphic design influence behavior Steven Heller & Mirko Ilić. - 222 páginas : ilustraciones (principalmente a color) ; 24 cm.
Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
1592537669 9781592537662
Artes gráficas.--Aspectos sociales.
Artes gráficas.--Historia--Siglo XXI.
Diseño gráfico (Tipografía).--Aspectos sociales.
Diseño gráfico (Tipografía).--Historia--Siglo XXI.
Publicidad comercial artística.--Aspectos sociales.
Publicidad comercial artística.--Historia--Siglo XXI.
686.22 / H477s 2012
Stop, think, go, do : how typography & graphic design influence behavior / How typography and graphic design influence behavior Steven Heller & Mirko Ilić. - 222 páginas : ilustraciones (principalmente a color) ; 24 cm.
Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
1592537669 9781592537662
Artes gráficas.--Aspectos sociales.
Artes gráficas.--Historia--Siglo XXI.
Diseño gráfico (Tipografía).--Aspectos sociales.
Diseño gráfico (Tipografía).--Historia--Siglo XXI.
Publicidad comercial artística.--Aspectos sociales.
Publicidad comercial artística.--Historia--Siglo XXI.
686.22 / H477s 2012