Vista normal Vista MARC Vista ISBD

The power of the brand [DVD] / TV Choice Productions. - 1 DVD (29 min.) : sonido, a color ; 4 3/4 in. - Marketing series ; 3 . - Marketing series (TV Choice Productions) ; 3 .

Brand masters of the universe -- When the brand goes belly up -- Brand new brands -- A tale of two chocolates -- Ethics -- Fear & madness?.


DVD-R; this disc is a recorded DVD and may not play on all DVD players or drives.

Subjects--Topical Terms:
Administración de productos.
Lealtad del consumidor.
Mercadeo.--Planificación.

Dewey Class. No.: 658.802 / P887 2010