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Shopper, Buyer, and Consumer Behavior Theory, Marketing Applications, and Public Policy.

Lindquist, Jay D,

Shopper, Buyer, and Consumer Behavior Theory, Marketing Applications, and Public Policy. - 4th ed. - xviii, 751 páginas : ilustraciones

ISBN: 1426630506 9781426630507

Subjects--Topical Terms:
Comportamiento del consumidor.
Mercadeo.

Dewey Class. No.: 658.8342 / L747s 2009

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