Restoring tourism destinations in crisis : a strategic marketing approach /

Beirman, David,

Restoring tourism destinations in crisis : a strategic marketing approach / David Beirman. - xv, 288 páginas : ilustraciones, mapas ; 21 cm.

Incluye bibliografía (p. 265-279).

_ List of figures and tables -- Acronyms -- Acknowledgments -- Preface -- Author´s note -- Overview -- Defining tourism destinations in crisis -- Managing the recovery and restoration of destinations in crisis -- Terrorism and political violence -- United States : September 11, 2001 terrorist attacks : the impact on American and global tourism -- Egypt : terrorist attacks against tourists, 1990-98 : restoring confidence in tourism -- Israel : the Palestinian uprising, 2000-02 : promotion of tourism during an ongoing crisis -- Sri Lanka : civil war, 1995-2001 : marketing during a long-term crisis -- Fiji : political coups, 1987 and 2000 : post-crisis tourism recovery -- Natural disaster -- Turkey : Izmit earthquake, 1999 : rebuilding the tourist industry -- Epidemic -- Britain : foot-and-mouth disease, 2001 : restoring confidence through information dissemination -- Crime -- South Africa : crime wave, 1994-2000 : pre-emptive response to potential tourism crisis -- Australia : Port Arthur massacre, 1996 : tourism Tasmania´s response to an aberrant crisis -- War -- Croatia : the Croatia-Yugoslav war, 1991-95 : post-war recovery and tourism development -- Combination crises -- Philippines : combination crises, 1990-2001 : managing terrorism, natural disaster, crime and political instability -- Notes -- Select bibliography -- Index. pt. 1. 1. 2. pt. 2. 3. 4. 5. 6. 7. pt. 3. 8. pt. 4. 9. pt. 5. 10. 11. pt. 6. 12. pt. 7. 13.

0851997295 9780851997292


Turismo--Aspectos sociales.
Turismo.
Viajes.--Medidas de seguridad.

338.4791 / B422r 2003

Con tecnología Koha