The new science of retailing : how analytics are transforming the supply chain and improving performance /

Fisher, Marshall L,

The new science of retailing : how analytics are transforming the supply chain and improving performance / Marshall Fisher and Ananth Raman. - x, 252 páginas : ilustraciones ; 25 cm.

Incluye bibliografía.

Introduction -- Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover ´home run´ products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown pricing -- Flexible supply chains : how to design for greater agility end to end -- Goal alignment : reducing perverse incentive misalignment -- Store-level execution : increasing sales through better availability of products and store associates -- Technological risk : how retailers should assess and manage emerging technologies -- Companywide implementation : managerial issues affecting implementation -- Conclusion : the way forward.

1422110575 9781422110577


Comercio minorista--Administración.
Logística de los negocios.

658.87 / F535n 2010

Con tecnología Koha