Brand America : the mother of all brands /
Anholt, Simon,
Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. - 192 páginas : ilustraciones, láminas - Great brand stories . - Great brand stories. .
Incluye bibliografía.
Let freedom and cash registers ring : America as a brand -- Brand of the free : launching brand America -- Persuade or perish : brandishing brand America -- To know us is to love us : the guerilla marketing of brand America -- Arches abroad : privatizing brand America -- Losing the knack : brand America in decline -- Just do it : rejuvenating brand America
1904879020 9781904879022
Marcas de fábrica--Estados Unidos.
Marcas de fábrica.
658.827 / A596b 2004
Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. - 192 páginas : ilustraciones, láminas - Great brand stories . - Great brand stories. .
Incluye bibliografía.
Let freedom and cash registers ring : America as a brand -- Brand of the free : launching brand America -- Persuade or perish : brandishing brand America -- To know us is to love us : the guerilla marketing of brand America -- Arches abroad : privatizing brand America -- Losing the knack : brand America in decline -- Just do it : rejuvenating brand America
1904879020 9781904879022
Marcas de fábrica--Estados Unidos.
Marcas de fábrica.
658.827 / A596b 2004