Managing innovation : integrating technological, market and organizational change /
Tidd, Joseph, 1930- ,
Managing innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant. - 4th ed. - xv, 622 páginas : ilustraciones
Incluye bibliografía.
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.
0470998105 9780470998106
Administración industrial.
Cambio organizacional.
Innovaciones tecnológicas--Administración.
658.514 / T558m 2009
Managing innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant. - 4th ed. - xv, 622 páginas : ilustraciones
Incluye bibliografía.
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.
0470998105 9780470998106
Administración industrial.
Cambio organizacional.
Innovaciones tecnológicas--Administración.
658.514 / T558m 2009