Facebook marketing : an hour a day /
Treadaway, Chris, 1974- ,
Facebook marketing : an hour a day / Chris Treadaway, Mari Smith. - xx, 291 páginas : ilustraciones
Incluye bibliografía.
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
´Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide´ --Cover, p. 4.
0470569646 9780470569641
Facebook (Recurso electrónico).
Mercadeo por internet.
Redes sociales.--Recursos de computadores en red.
658.872 / T784f 2010
Facebook marketing : an hour a day / Chris Treadaway, Mari Smith. - xx, 291 páginas : ilustraciones
Incluye bibliografía.
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
´Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide´ --Cover, p. 4.
0470569646 9780470569641
Facebook (Recurso electrónico).
Mercadeo por internet.
Redes sociales.--Recursos de computadores en red.
658.872 / T784f 2010