Behind the screens Hollywood goes hypercommercial /
Behind the screens Hollywood goes hypercommercial / [DVD] :
producer, Matt Soar ; directors, Matt Soar, Susan Ericsson.
- 1 DVD (37 min.) : sonido, a color ; 4 3/4 in.
Special features include chapter selection, previews, and subtitle selection. Videodisc release of a motion picture in 2000.
Product placement : advertising goes to the movies -- Making movies for marketers : cross promotions, merchandising & tie-ins -- Hijacking the movies : Hollywood in an age of conglomerates -- Limiting stories : making movies in a hypercommercial age.
Editor, Susan Ericsson ; música, Thom Monahan. Editor, Susan Ericsson ; música, Thom Monahan.
Interviewees, Robert W. McChesney, Janet Wasko, Mark Crispin Miller, Susan Douglas, Eileen Meehan, Jeremy Pikser.
Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing.
DVD, Dolby digital, stereo.
En Inglés, con subtítulos en Inglés y Español.
1893521400 9781893521407
Cine documental--Estados Unidos.
Cine--Historia y crítica.--Estados Unidos
Publicidad--Estados Unidos.
791.4561 / B419a 2002
Special features include chapter selection, previews, and subtitle selection. Videodisc release of a motion picture in 2000.
Product placement : advertising goes to the movies -- Making movies for marketers : cross promotions, merchandising & tie-ins -- Hijacking the movies : Hollywood in an age of conglomerates -- Limiting stories : making movies in a hypercommercial age.
Editor, Susan Ericsson ; música, Thom Monahan. Editor, Susan Ericsson ; música, Thom Monahan.
Interviewees, Robert W. McChesney, Janet Wasko, Mark Crispin Miller, Susan Douglas, Eileen Meehan, Jeremy Pikser.
Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing.
DVD, Dolby digital, stereo.
En Inglés, con subtítulos en Inglés y Español.
1893521400 9781893521407
Cine documental--Estados Unidos.
Cine--Historia y crítica.--Estados Unidos
Publicidad--Estados Unidos.
791.4561 / B419a 2002